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Media reflection of partisan leader and its influence upon electoral success of the party in parliamentary elections in the Czech Republic
Vocel, Jan ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The key research question for my bachelor thesis deals with the problem of how great is the media image influence of the leader of a political party on the success in the elections. I will try to answer this question in the case of Jiri Paroubek, who was the leader of the Czech Social Democratic Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2006. I decided to verify these theories, that explain the issue of leader and election campaign personalization. Then I carried out my research on two of the most famous newspapers on the right and left of the political spectrum: finding out how positive or negative was before the election the media image of Jiri Paroubek and Czech Social Democratic Party in these two newspapers. The research results are then compared with the pre-election opinion polls and election results and verified, if the media image of Jiri Paroubek was really different from his political party and whether it had an impact on the electoral success. It could help verify the validity of several theories, that leadership attributes of the leader have the great influence on the success of his party.
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Media reflection of partisan leader and its influence upon electoral success of the party in parliamentary elections in the Czech Republic
Vocel, Jan ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The key research question for my bachelor thesis deals with the problem of how great is the media image influence of the leader of a political party on the success in the elections. I will try to answer this question in the case of Jiri Paroubek, who was the leader of the Czech Social Democratic Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2006. I decided to verify these theories, that explain the issue of leader and election campaign personalization. Then I carried out my research on two of the most famous newspapers on the right and left of the political spectrum: finding out how positive or negative was before the election the media image of Jiri Paroubek and Czech Social Democratic Party in these two newspapers. The research results are then compared with the pre-election opinion polls and election results and verified, if the media image of Jiri Paroubek was really different from his political party and whether it had an impact on the electoral success. It could help verify the validity of several theories, that leadership attributes of the leader have the great influence on the success of his party.
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Marketing Strategy of the CSSD Party in the Campaign for the Preterm Parliamentary Elections in Year 2009
Michal, Petr ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary elections in year 2009" tries to analyze the campaign of the Czech Socail Democratic Party for the preterm parliamentary elections in year 2009. The thesis begins with a brief introduction into the theory of political communication and political marketing and continues with appointing of the various roles a party can play in the pre-election campaign. The main body of the thesis is dedicated to the description of the electorate and the analysis of the Social Democratic campaign using the description over time method. The thesis ends with a concise analysis of the results of the campaign.
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